FOUNDER

I’m an insight, innovation and strategy specialist with over 25 years of experience. I’ve had senior client-side roles, I’ve run a couple of successful insight agency businesses and I’ve won some industry awards along the way.

RESEARCHER & BRAND STRATEGIST

I specialise in brand and communications research - helping scope opportunities in the market, position new ideas, launch new products and develop campaigns for some of the world's leading brands.

RESEARCHER

I’m an expert in qualitative research. Name a category and I guarantee I’ve talked to people about their relationship with it in the past 16 years. From erectile dysfunction to energy drinks, gender issues in modern financial structures to relationships with bread - I specialize in designing and facilitating truly engaging conversations with human beings, whether online or in-person.

FOUNDER

I’m an award-winning strategy consultant with a background in market research, and 16 years of experience working on global brand strategy and innovation projects for tech, fashion and consumer goods brands.

FILM-MAKER

I specialise in authentic research films that help companies understand and connect better with their audiences. I bring a combination of experience in qualitative research, ethnography, videography, documentary story-telling, script writing and fiction.

FORESIGHT & SCENARIO PLANNING CONSULTANT

I am a strategic foresight consultant and founder of Future Station, a strategic foresight consultancy agency that helps organisations understand changes, spot new trends, spark innovation and prepare for the future. I lead companies in scenarios-based strategic planning processes and capability building.

SEMIOTICIAN

I am a multidisciplinary semiotician, strategy consultant and ethnographer helping global brands to grow through a mix of sense-making and foresight.

BEHAVOURIAL SCIENTIST

I’m an independent insight and behaviour change expert with over 15 years experience working in a qualitative research context.

Through the practical application of behavioural science, I work with my clients to develop powerful strategies for behaviour change.

SEMIOTICIAN & CULTURAL ANALYST

I have been helping brands decode consumer culture and future-proof their place within it since 2010. 

Working across brand positioning, product innovation and creative development for some of the world’s biggest brands, I’ve unlocked the hidden meaning-making mechanisms that power oven chips, luxury glass and premium cars – and mapped the future for everything from sustainability to Gen Z nostalgia to Britishness.

VISUAL ANTHROPOLOGIST

I am an award-winning qualitative researcher, an ethnographer and documentarian. I design and conduct context-rich and person-centred qualitative research. I incorporate ethnographic filmmaking, documentary photography, observation and participatory methods into my work, alongside focus groups, interviews and online and remote ethnography.

UX AND DESIGN RESEARCHER

I’m a research and strategy consultant with over 10 years of experience. I have a background in clinical psychology and behavioural economics. I specialize in integrating customer insights into business and product design.

ANTHROPOLOGIST

I am a research and strategy consultant with a foundation in anthropology. I use innovative mixed methodologies and tools to guide innovation, branding, and investment decisions.

CONSUMER EXPERIENCE DESIGNER

I'm a consumer experience designer with over 20 years in FMCG. I love unpicking human interactions. I help companies unlock the secrets of consumer behaviour and translate them into successful strategies and practical business solutions.